Bringing Product Sampling
into the digital era

Metric driven marketing. We’re in NYC this week to evangelize Sircle’s digital sampling programs to 10 million consumers and the resulting high Return on Marketing Investment. ——————————————————————— P&G Launches Major ROI Review Under Pressure, U.S.’s No. 1 Ad Spender Examines How It Measures the Impact of Its Outlay. By: Jack Neff Published: May 20, 2013

A couple of years ago I was rummaging through my messy bathroom drawers full of several different kinds of cosmetics when I was struck with the question “how many are in there?”.   As the CEO of a company focused on seeding sales in an intelligent way for beauty brands via sampling, I was curious to

Reposting a great article from TheAtlantic.com… ——————————————————————— Why Mobile Ads Stink: It’s Not Just a Tech Deficit, It’s a Digital-Attention Deficit by Derek Thompson Published: March 6, 2013 The 4 reasons why mobile ads are lousy Ads are simultaneously an essential force in our lives and hardly in our lives at all. The paradox of

“If I were to act on a new retail concept today, I would ask, how do I marry the idea of a physical asset with an online world?” ~ Paco Underhill in Time 5 Ways of how to “Humanize an online brand” Creating customer moments-of-truth online is more challenging than in the physical world. In

Reposting a great article from AdAge.com… ——————————————————————— Deals, Dips, Discounts: Companies Risk Losing Customers Down the Road by Al Ries Published: February 07, 2011 The day I received a Christmas card with a coupon from my automobile dealer, I knew the bubble was getting ready to burst. Last year, 3 billion coupons were redeemed out

What is Advertising Relations? Advertising Relations is a marketing function that has evolved from the convergence of Advertising and Public Relations in the Internet era. Advertising Relations is an end-to-end marketing function for stimulating and supporting consumer buying decisions. Advertising Relations is a strategy that engages consumers before and after they make a purchase or